One of the scarcest resources today is people's attention. #

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One of the scarcest resources today is people’s attention.

Entrepreneur Jason Fried offers the most fundamental of all small-business advice: how to get good at making money.

Understanding the buyer is the key to being a strong seller
Understanding what people really want to know—and how that differs from what you want to tell them—is a fundamental tenet of sales. And you can’t [...]

Entrepreneurs wear many hats, and that of director of sales is very often one of them. In fact, if you’re a CEO and your company’s sole salesperson, then welcome to the club — many small companies operate this way. But just because a practice is commonplace does not mean it’s easy. We put the word [...]

The bill, which passed 61-38, now moves to the House, where it is expected to pass, and then on to President Barack Obama for his approval.
The aid package of tax breaks and other incentives includes a $30-billion loan fund, which would be administered by the Treasury Department and go to banks with less than $10 [...]

The boundaries within which corporate sponsorship operates in an agency will be established by the policy statement. The strategic plan for corporate sponsorship can outline the way in which the policy is to be implemented during a given planning period.  Opportunities for sponsorship should be incorporated into the agency’s planning process, particularly, where appropriate, into [...]

Corporate sponsorship is sought and used by a number of agencies to obtain additional resources with which to support specific activities or programs. In addition, the success and the public exposure of an activity can be enhanced by sponsorship.  Corporate sponsorship can be provided as cash or as in-kind sponsorship, where [...]

by: Maisha Walker
Anyone who pours sweat and tears into their blog, and actually succeeds in getting new readers as we discussed last week, should make sure it’s not all wasted by finding ways to get those readers to come back! You can only do so much to build a solid, consistent and growing readership by [...]