Corporate sponsorship is sought and used by a number of agencies to obtain additional resources with which to support specific activities or programs. In addition, the success and the public exposure of an activity can be enhanced by sponsorship.  Corporate sponsorship can be provided as cash or as in-kind sponsorship, where the sponsor provides a product or a service.

The value of sponsorship arrangements can vary from a few hundred dollars to several million dollars.  A sponsorship agreement can last from a few hours, for a specific event, to a partnership of several years between agency and sponsor.  In most cases the receipt of corporate sponsorship enables the agency to increase the scale or the scope of the sponsored activity, conduct it at a reduced cost to the agency or allow for additional expertise or assistance to improve its quality.