Category : A Critical Element

Strategic Planning for Corporate Sponsorship

The boundaries within which corporate sponsorship operates in an agency will be established by the policy statement. The strategic plan for corporate sponsorship can outline the way in which the policy is to be implemented during a given planning period.  Opportunities for sponsorship should be incorporated into the agency’s planning process, particularly, where appropriate, into […]

Understanding Corporate Sponsorship

Corporate sponsorship is sought and used by a number of agencies to obtain additional resources with which to support specific activities or programs. In addition, the success and the public exposure of an activity can be enhanced by sponsorship.  Corporate sponsorship can be provided as cash or as in-kind sponsorship, where the sponsor provides a […]

Drive Blog Loyalty – How to Get Repeat Traffic

by: Maisha Walker Anyone who pours sweat and tears into their blog, and actually succeeds in getting new readers as we discussed last week, should make sure it’s not all wasted by finding ways to get those readers to come back! You can only do so much to build a solid, consistent and growing readership […]