Category : Sponsorship Information

The Premier League's shirt sponsorship revenue now dwarfs the rest of Europe

The Premier League’s shirt sponsorship revenue now dwarfs the rest of Europe

The value of The Premier League shirt sponsorships has increased by almost £70m this season, far more than any other league in Europe. Shirt sponsorship revenue in the Premier League has grown from £193m (€244m) to £260m (€330m) in the past year, marking a 35 per cent jump since last season. The data comes from […]

Strategic Planning for Corporate Sponsorship

The boundaries within which corporate sponsorship operates in an agency will be established by the policy statement. The strategic plan for corporate sponsorship can outline the way in which the policy is to be implemented during a given planning period.  Opportunities for sponsorship should be incorporated into the agency’s planning process, particularly, where appropriate, into […]