News

What You Really Need to Know About Marketing's 80/20 Principle to Succeed

What You Really Need to Know About Marketing’s 80/20 Principle to Succeed

The 80/20 Rule, aka the Pareto Principle, says: 80 percent of what you get comes from 20 percent of that you do: small effort, big reward. 20 percent of what you get comes from the other 80 percent that you do: Big effort, small reward. 80/20 applies to just about everything you can measure in […]

Why Deadlines Aren't as Great as You'd Think for Creative Work

Why Deadlines Aren’t as Great as You’d Think for Creative Work

Do you ever find yourself staring down at a deadline and just freeze? There is something to be said for setting a schedule for yourself and following through, especially when you are first starting a business, but recent research from Harvard finds that when you are dealing with creative pursuits, you need to give yourself […]

Why We Should Be Disagreeing More at Work

Why We Should Be Disagreeing More at Work

When I worked as a management consultant, I had a client that I thought of as difficult. Let’s call her Marguerite. She and I didn’t see eye to eye on much. I disagreed with the direction she was taking our project, the people she chose to involve, and the pace at which she thought we […]